Branded search monitoring by country, language and device
Branded search monitoring is the regular recording of who ranks for queries with your brand’s name. Within the Brand protection service, Best Boost Partners builds the list of branded queries, collects the results for each country, language and device, and enters every site into a table with its position and date. The work suits brands in gambling, betting and other niches that need to see their branded results as users in each country see them. You receive the query list, the table of sites and a regular report on changes.
What exactly do we monitor in branded search?
Brand names and spellings
We collect the ways users write the brand: the official name, its variants and common misspellings. Each spelling gives a separate group of queries.
Query list
To each spelling we add the words users type next to the brand: login, bonus, mirror, app. The list is drawn up separately for each country and language, and you approve it.
Countries, languages and devices
Branded results differ between countries, between languages within one country and between desktop and mobile. We record the results for every combination named in the contract.
Recording of the results
For each query we save the sites in the results with their positions, page addresses, titles and the date of collection. A dated screenshot of the results page is kept with the record.
First classification
Each site is marked as the brand’s own page, an approved affiliate or an unknown site. Unknown sites are passed on for a detailed check of where they send traffic.
Tracking of changes
The collection is repeated on the schedule fixed in the contract. The report shows which sites entered the branded results, which left and how the positions of the brand’s own pages changed.
What do you get from branded search monitoring?
- A list of monitored queries for each country and language, approved by you.
- A table of the sites in the branded results with position, address, type and date for each query.
- Dated screenshots of the results pages for each country and device.
- A regular report on new sites, sites that left the results and the positions of the brand’s own pages.
When is branded search monitoring needed?
- You do not know who ranks for your brand’s name in the countries where you operate.
- You enter a new country and want to record the branded results before the launch.
- Your affiliate team needs a regular list of the sites that receive traffic from branded queries.
- Complaints have been filed, and you need to see whether the removed sites return and whether new ones appear.
Frequently asked questions
Which queries count as branded?
A branded query is any search that contains the brand’s name: the name alone, the name with words such as login, bonus, mirror or app, and misspellings of the name. The list is built for each country and language, and you approve it before the first collection of the results.
How often are the branded results checked?
The frequency of checks is agreed after the brief and fixed in the contract. The frequency depends on the number of countries and queries and on how quickly new sites appear in your branded results. Each check is saved with its date, so the results for two dates can always be compared.
Does monitoring require access to our site or Google Search Console?
Monitoring works without access to your site, because we record the results from the outside. Read access to Google Search Console is useful: it shows which branded queries users type and how clicks on the brand’s own pages change.
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