Branded search clean-up: complaints, requests and stronger pages
Branded search clean-up is action against sites doing “cross”: sites that rank for your brand’s name and send its visitors to other brands. Within the Brand protection service, Best Boost Partners files complaints with search engines, hosting providers and domain registrars on trademark and copyright grounds, writes to affiliate programmes whose partners do cross, and strengthens the brand’s own and partner pages. The work suits brands that want the studio to act for them. You receive a log of complaints with statuses and a regular report on the results.
What exactly do we do to clean up branded search?
Choice of measures
For each site doing cross we choose the measures from its evidence file: where the site is hosted, what it uses of the brand and which affiliate programme it works with. The exact set of measures differs from case to case.
Complaints to search engines
We file complaints with search engines on trademark and copyright grounds and attach the evidence. The search engine decides on the complaint itself, and we record its answer.
Complaints to hosts and registrars
The hosting provider and the domain registrar of the site receive a complaint on the same grounds and with the same evidence. Each provider has its own procedure, and we follow it.
Requests to affiliate programmes
When a partner of an affiliate programme does cross on your brand, we send the programme a request with the evidence and the affiliate identifier, if it is visible. The programme decides itself what to do with its partner.
Strengthening the brand’s own and partner pages
We work on the pages of the brand and of its approved affiliates so that they hold the branded results: content for queries such as login, bonus and app, on-page optimisation and links.
Log and follow-up
Every complaint and every request is entered in a log with the date, the addressee, the grounds and the status. We check the answers, send additional data when a provider asks for it and note in the report whether the site left the results.
What do you get from branded search clean-up?
- A plan of measures for each site doing cross, drawn up from its evidence file.
- The texts of the complaints and requests filed on behalf of the brand.
- A log of complaints and requests: date, addressee, grounds and current status.
- A list of the work done on the brand’s own and partner pages.
- A regular report on how the branded results changed: which sites left, which remain and which appeared.
When is branded search clean-up needed?
- Sites doing cross hold positions in your branded results, and you have nobody to file complaints and track them.
- Your trademark is registered, and sites in the results use the brand’s name or materials without permission.
- For queries such as brand + login or brand + bonus, the brand’s own pages rank below other people’s sites.
- Complaints were filed once, and new sites have appeared in place of the removed ones.
Frequently asked questions
How long does it take for a site to leave the results after a complaint?
There is no fixed term: the search engine, the hosting provider or the registrar sets the pace of the review. Some complaints are answered quickly, for others the provider asks for additional data or refuses. The log shows the filing date and the current status of every complaint, so the progress of the work can be checked at any time.
What happens if a complaint is rejected?
A rejected complaint is marked in the log together with the reason for the refusal. We check whether the complaint can be filed again with additional evidence or sent to another addressee: the hosting provider, the registrar or the affiliate programme. If no grounds for a complaint remain, for that query we rely on strengthening the brand’s own and partner pages.
Is a registered trademark required for the clean-up?
A registered trademark gives the main ground for complaints, and without it fewer measures are available. What remains is copyright complaints where a site copies the brand’s texts or images, requests to affiliate programmes and work on the brand’s own pages. During the brief we look at the documents you have and say which measures are available.
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