Category and product page texts for stores and catalogues
Category and product page texts help a buyer choose and show a search engine what the page offers. Within the Copywriting service, Best Boost Partners writes short texts for the categories, filters and product cards of online stores and catalogues, auto parts catalogues among them, and builds templates for stores with thousands of product cards. You receive texts and templates without duplicate descriptions, with a title and a description, ready to upload to the site.
What exactly do we do with category and product page texts?
Category texts
We write a short text that answers the questions of choice in the category: types, main parameters, compatibility, what to check before buying. The length and the position of the text on the page are taken from the stores that rank for the cluster.
Product descriptions
For priority products we write descriptions by hand from the specifications and the manufacturer’s documentation. The description says what the product is for, whom it suits and how it differs from neighbouring models.
Templates for large ranges
For thousands of product cards we build templates that assemble a description from the product’s attributes: type, brand, model, parameters, compatibility. Several variants of each sentence keep neighbouring cards from reading alike.
Title and description templates
We prepare formulas for title, description and H1 by page type: category, filter page, product card. The formulas use attributes from the catalogue, so every page has its own meta tags.
Duplicate control
We compare the texts with one another inside the site and with other sites. Manufacturer descriptions copied across many stores are rewritten or replaced with template text built from attributes.
Preparing for upload
The texts are delivered in a table keyed by URL or product ID, in a format that can be imported into OpenCart, WordPress, MODX or a custom system.
What do you receive for categories and product cards?
- Texts for categories and filter pages with title, description and H1.
- Hand-written descriptions for the priority products you have selected.
- Description templates by product type, with the rules for filling them from attributes.
- Formulas for title, description and H1 for each page type.
- An import table keyed by URL or product ID.
When are category and product page texts needed?
- Category pages hold only a product listing and do not rank for category queries.
- Product cards carry the manufacturer’s description, the same as in other stores.
- The range runs to thousands of products, and writing every description by hand is not realistic.
- A store is moving to a new platform, and the texts and meta tags have to be rebuilt together with the structure.
Frequently asked questions
Does a category page need text?
A category page needs text when the text helps a buyer choose: it explains the types of product, the parameters and compatibility. We set the length and the position on the page by the stores that rank for the same queries. A long text written for keywords and placed under the listing is of no use to a buyer, and we do not write such texts.
How do you write descriptions for thousands of products without duplicates?
Descriptions for thousands of products are assembled by templates from catalogue attributes: type, brand, model, parameters, compatibility. Each product type has its own template, and each sentence in the template has several variants. Priority products receive hand-written descriptions. After generation the texts are checked for matches between cards.
What data does the store need to provide for product descriptions?
We need a catalogue export with product attributes as a table or a feed, the category tree and a list of priority categories and products. If keyword clusters for the categories exist, we use them. The more completely the attributes are filled in, the more exact the template descriptions are.
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