Development of corporate and service sites
Corporate and service sites are a direction of website development at Best Boost Partners: sites for companies that sell services and expect enquiries from search. The structure is built by services and locations, so that every page answers a specific search demand. Forms pass each lead to the right person or system, and language versions are set up correctly for search engines. You receive the site on your own hosting, with source code, access details and instructions for editors.
What do we build on a corporate or service site?
Structure by services and locations
Every service has its own page and, where demand exists, a page for every city or region. The structure comes from keyword research, so it holds no pages without queries behind them.
Pages that answer search demand
A service page states what is done, for whom, how the work goes and what the price depends on. The template has blocks for prices, stages, questions and examples of work, which you fill with your own material.
Forms and lead routing
Forms send the enquiry to email, a messenger or your CRM together with the page and the traffic source. Every form is set as a goal in analytics, so you can see which pages bring enquiries.
Language versions
Every language version has its own URLs, hreflang tags and translated metadata. The editor sees which pages have no translation yet.
Technical SEO set-up
Clean URLs, one H1 per page, structured data for the organisation, its services and questions, the sitemap and the indexing rules are part of the templates.
Admin panel for editors
Editors add services, locations, articles and staff pages through fields in the admin panel and do not touch the code. For sites of this kind we usually take MODX or WordPress, and Laravel where custom logic is needed.
What do you get with a corporate or service site?
- A site on your hosting and domain with page templates for services, locations, articles and contacts.
- A structure table that lists every page, its URL, its heading and the queries assigned to it.
- Forms connected to your email, messenger or CRM, and goals set up in Google Analytics.
- Language versions with hreflang tags, if the project has more than one language.
- Source code, access details and written instructions for editors.
When does a company need a new corporate or service site?
- The company offers several services, but the site has one general page for all of them.
- You are entering new cities or countries and need pages and language versions for each market.
- Enquiries from the site arrive without a source, get lost in a shared mailbox or reach the wrong department.
- The current site cannot be edited without a developer, and every new page waits its turn.
Frequently asked questions
Do we need a separate page for every city where we work?
A separate page is needed where people search for the service together with the city name and where you have something to show: an address, a team, prices or the terms of a visit. Pages that differ only in the city name are treated by search engines as duplicates, so we do not create such pages.
How do enquiries from the site reach our managers?
Every form sends the enquiry to the address, messenger or CRM of your choice, and different forms can lead to different people. The message names the page the enquiry was sent from and the traffic source. A copy of every enquiry is kept in the admin panel in case delivery fails.
Can language versions be added after the launch?
Yes, if the multilingual structure is laid down in advance. We plan the URL patterns and hreflang tags for future languages at the design stage, so a new version is added as content, without reworking the templates.
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