Landing page and page design built around one action
Landing page and page design is a direction of the Design service at Best Boost Partners: the studio’s own designer draws one page built around one action, such as an enquiry, a purchase or a registration. The order of blocks follows the questions a visitor asks, the first screen states the offer, and forms stay short. The same direction covers the redesign of single pages of an existing site inside its current style. You receive desktop and mobile layouts as source files, with exported images and notes for developers.
What do we do in a landing page or page design?
One page, one action
Before drawing we agree on the single action the page leads to: an enquiry, a purchase, a registration, a download. Every block either moves the visitor towards that action or is removed.
Block order by the visitor’s questions
The blocks follow the questions a visitor asks in turn: what is offered, whether it suits me, how it works, what it costs, why it can be trusted, what to do next. The order is agreed on a wireframe with real headings before the visual work starts.
First screen with the offer
Without scrolling, the first screen says what is offered, for whom and what the next step is. The heading, a short explanation, the main button and one image are checked on a phone screen first.
Short forms
A form asks only for what is needed to answer the enquiry. Field labels, hints, error messages and the screen after sending are drawn together with the form.
Redesign of single pages
A product card, a pricing page or an article template of an existing site is redrawn inside its current style. We take the fonts, colours and components the site already has and change the structure and hierarchy of the page.
Mobile version and handover
Every page is drawn for desktop and for phone. The layouts go to the developers as source files with exported images and notes on spacing, states and the behaviour of blocks.
What do you get with a page design?
- Desktop and mobile layouts of the page as source files in an editor agreed with you.
- The wireframe with the agreed order of blocks and the text hierarchy inside every block.
- Form layouts in all states: empty, filled in, with an error, and the message after sending.
- Exported images and icons, a list of fonts and notes for developers.
When is a landing page or single page design needed?
- You are launching an advertising campaign, a product or an event and need a page that leads to one action.
- A page gets visits, but visitors leave before they reach the form or do not find the price and the terms.
- A product card, a pricing page or an article template has become outdated, while the rest of the site still does its job.
- The site needs a new page type, and the new page must look like a part of the existing site.
Frequently asked questions
Do you write the text for a landing page?
The designer sets the structure and the hierarchy of the page: what each block says and how long the text can be. The text itself comes from you or is ordered at Best Boost Partners as a separate service, Copywriting. Layouts are drawn with the real text, because placeholder text hides problems with length and meaning.
Can you redesign one page without touching the rest of the site?
Yes. A single page is redrawn inside the current style of the site, with its fonts, colours and existing components. New elements that the site did not have are drawn in the same style and described for the developers, so the page does not look foreign next to the others.
Will a new landing page design bring more enquiries?
We do not promise a figure, because the number of enquiries also depends on the offer, the price and the traffic that reaches the page. The design removes the obstacles that depend on the page: an unclear first screen, a poor order of blocks, a long form, a weak mobile version. Whether the result has changed is seen in the analytics goals after the launch.
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