On-page optimisation of pages, templates and texts
On-page optimisation is the part of SEO promotion in which Best Boost Partners brings each page of a site in line with the queries assigned to that page. The work covers titles, descriptions, headings, texts, internal links, structured data, images, filters and pagination. On-page optimisation suits sites that already have a keyword map and a sound technical base. You receive ready meta tags, text requirements for copywriters, linking rules and tasks for developers.
What exactly do we do in on-page optimisation?
Titles and descriptions
We write the title and description of the main pages by hand and prepare templates for page types that exist in large numbers, such as products, filters and news items. Each template names its variables and the rule for pages where a variable is empty.
Headings
We check that every page has one main heading that matches its cluster, and that subheadings follow the order of the content. Headings used only for design, such as menu titles and footer blocks, are listed for replacement with ordinary elements.
Text requirements for copywriters
For each page that needs a text we write a brief: the intent, the questions the text must answer, the queries, the structure by sections and the length taken from the pages that rank. On medical sites the brief also says who must be named as the author or the reviewing doctor and which sources may be cited.
Internal linking
We set the rules by which pages link to one another: menus, breadcrumbs, related products and articles, links from texts. Pages with no internal links, and important pages that sit too many clicks from the home page, go into a list with the place where a link should be added.
Structured data and images
We describe the markup for each page type and the fields it takes from the CMS. For images we set the rules for file names, alt text, dimensions and formats, so that pictures load quickly and can appear in image search.
Filters and pagination
We decide which filter combinations become indexable pages with their own title, heading and address, and which stay closed. Pagination pages get rules for canonical addresses, titles and links. In online stores and in lists of casinos or bookmakers, this decision defines how many pages the search engine sees.
What do you get from on-page optimisation?
- A table of titles, descriptions and main headings for the priority pages, ready to be entered into the CMS.
- Templates of meta tags and headings for each page type that is generated automatically.
- Text briefs for copywriters: one brief for a page or for a page type.
- A document with internal linking rules and a list of specific links to add.
- Tasks for developers on markup, images, filters and pagination, each with a way to check it.
When is on-page optimisation needed?
- The keyword map is ready, and the pages now have to be brought in line with it.
- Pages are in the index but rank low for their queries, although the site has no serious technical errors.
- Titles and descriptions across the catalogue are built on one pattern and repeat one another.
- A store or catalogue has filters, and nobody has decided which filter pages should be open to search.
Frequently asked questions
Do you write the texts yourselves?
Within on-page optimisation we write the requirements for texts. The texts are written by your authors or by us as the separate Copywriting service. In both cases the finished text is checked against the brief before it is published on the site.
Will on-page optimisation affect the design of the site?
On-page optimisation changes the content of tags and the logic of templates, and the look of the pages usually stays the same. Some tasks are visible to the visitor: a new block of links, breadcrumbs, a text on a category page. We agree such blocks with you before they go to developers.
How do you optimise a site with a very large catalogue?
On a large catalogue most of the on-page optimisation is done through templates and rules, so one change covers all pages of one type. Priority pages, those with the highest demand in the keyword map, are worked on by hand. The line between template work and manual work is written into the scope before the start.
Tell us about the project
Fill in what you already know. Blank fields are fine: we will clarify the rest in conversation.
Brief sent
Thank you. We will reply within one working day.
Preview mode: the form handler is not connected yet, so nothing was sent.