Keyword research and site structure for your website
Keyword research and site structure is the part of SEO promotion in which Best Boost Partners collects the queries people type in your niche, groups them by intent and assigns each group to one page. The work suits new sites before launch and existing sites whose pages compete with each other or leave whole groups of demand without a page. You receive a keyword map, a site structure with a URL scheme and a list of pages to create.
What exactly do we do in keyword research and site structure?
Collecting queries
We gather queries from Google Search Console, keyword databases, search suggestions and the pages of competitors that rank in your niche. For a store this covers categories, brands, product attributes and the questions buyers ask before a purchase.
Cleaning the list
We remove duplicates, queries about other regions or other products, and phrases your business cannot answer. The reasons for removal are kept on a separate sheet, so you can return a query if we were wrong about it.
Clustering by intent
We group queries by what the search results show for them. If the same pages rank for two queries, both queries belong to one page; if the results differ, the queries need different pages. Informational, commercial and navigational groups are marked separately.
Mapping clusters to pages
Each cluster gets one target page, an existing one or a new one. Where two pages of the site answer the same cluster, we name the main page and say what to do with the second: merge it, redirect it or rewrite it for another intent.
Site structure and URL scheme
We draw the tree of sections, categories, filters and articles, and write the rule by which addresses are formed at every level. On auto parts catalogues this includes the order of make, model and part in the URL. On betting and sports sites it includes the place of leagues, teams and events.
Gaps against competitors
We compare your structure with the sites that hold the search results for your queries. Sections and page types that they have and you do not go into a list, sorted by the demand behind them.
What do you get from keyword research and site structure?
- A keyword map: a table with clusters, their queries, search volume, intent and the target page for each cluster.
- A site structure as a diagram and a table, with every section, its parent section and its URL.
- A URL scheme: the rules for forming addresses of categories, filters, products, articles and language versions.
- A list of pages to create, merge or redirect, sorted by priority.
- A sheet of removed queries with the reason for each removal.
When is keyword research and site structure needed?
- A new site or a new section is being designed, and the page tree has to be approved before development.
- Several pages of the site appear for the same query in turn, and none of them holds its position.
- The catalogue has grown without a plan, and categories, tags and filters repeat one another.
- Competitors receive traffic for groups of queries for which your site has no page at all.
Frequently asked questions
How many queries will the keyword map contain?
The size of the keyword map depends on the niche and the size of the site, so we do not name a number in advance. A clinic with a few specialities and an auto parts catalogue produce lists of very different length. The contract fixes the scope after the brief: which sections, languages and regions the work covers.
Do we have to rebuild the whole site after keyword research?
Keyword research rarely requires rebuilding the whole site. More often the structure changes in parts: some pages are added, some are merged, some addresses change with redirects. Each change in the list has a priority, so the work can be done in stages.
Can you work with a keyword list we already have?
Yes, an existing keyword list can be the starting point. We check how old the list is, add the missing queries, clean it and cluster it again by the current search results. Search results change, and old groups often no longer match them.
Tell us about the project
Fill in what you already know. Blank fields are fine: we will clarify the rest in conversation.
Brief sent
Thank you. We will reply within one working day.
Preview mode: the form handler is not connected yet, so nothing was sent.