Multilingual and regional SEO for sites in several markets
Multilingual and regional SEO is the part of SEO promotion in which Best Boost Partners sets up a site so that each country and each language sees its own version in search. The work suits online stores, gambling and betting projects, portals and media that operate in several markets. You receive a URL scheme for languages and countries, an hreflang map, a keyword set for each region and rules that keep language versions from duplicating one another.
What exactly do we do in multilingual and regional SEO?
URL structure by language and country
We compare three options for your project: subfolders on one domain, subdomains and separate country domains. Each option is weighed by how it shares link weight, how it is hosted and maintained, and how strong a country signal it gives. The choice and its reasons are written down before development starts.
Hreflang
We build a table in which every page is matched with its versions in other languages and for other countries, including the default version for all remaining visitors. Then we check the tags on the site: return links between versions, correct language and region codes, and agreement with canonical addresses.
Localisation versus translation
A translated page keeps the structure of the original. A localised page is rebuilt for the market: currency, payment and delivery methods, legal notices, examples and the words people there really use. We mark which pages can simply be translated and which need localisation.
Regional keyword sets
We collect queries separately for each country, even when the language is the same. Demand, wording and competitors differ between markets, so the keyword map of one country is never copied to another. In gambling and betting the keyword set also follows what each market calls its games, bets and payment methods.
Local search engines and regional rankings
We check which search engines matter in each target country and what their webmaster tools require. Positions are tracked separately by country, and by city where the results depend on location, as they do for clinics, delivery services and auto parts stores.
Duplicates between language versions
We look for versions that differ only by address: untranslated pages under another language code, the same English text for several countries, automatic redirects by IP that hide versions from the search robot. For each case we give a rule: translate, localise, merge or close from the index.
What do you get from multilingual and regional SEO?
- A document with the chosen URL structure for languages and countries and the reasons for the choice.
- An hreflang map: a table of pages and their matching versions, ready to be implemented in tags or in the sitemap.
- A keyword map for each target country and each language.
- A list of pages with a mark for each: translate, localise or leave out of the given market.
- Tasks for developers on the language switcher, redirects, canonical addresses and the sitemap of each version.
When is multilingual and regional SEO needed?
- The site is entering a new country, and the structure of versions has to be approved before development.
- Local users see a version in the wrong language or for the wrong country in search.
- Translated versions exist but receive almost no traffic from their own countries.
- One language is used in several countries, and the versions compete with one another in search.
Frequently asked questions
Which is better for a new market: a subfolder, a subdomain or a country domain?
No option suits every project. A subfolder on the existing domain is the easiest to maintain, and it uses the links the domain already has. A country domain gives the strongest country signal, but it starts without a history and needs separate work on links. We recommend one option after a look at your markets, your resources and the rules of the niche.
Is it enough to translate the site automatically?
Automatic translation alone is usually not enough for search. Machine text often lacks the words local users type, and visitors leave poorly readable pages for local competitors. We take regional keyword sets as the base, and the texts can be ordered in the Localisation EN / RU / UA subsection of the Copywriting service.
Do you work with languages other than English, Russian and Ukrainian?
The working languages of Best Boost Partners are English, Russian and Ukrainian. For other languages we do the technical part ourselves: URL structure, hreflang, checks for duplicates and rank tracking. Keyword sets and texts in those languages need a native speaker, and before the start we agree who brings one in.
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