A site built from scratch by one studio, from research to launch
A site built from scratch is the part of full site management in which Best Boost Partners creates a new website with its own people: design, code and texts. The work begins with niche and keyword research, so the structure of the site is drawn from real demand. Then come an exclusive design, custom development on a platform chosen for the task, texts and a launch checklist. You receive a working site submitted for indexing, with documentation, and the domain, the code and all accounts are yours.
What exactly do we do when we build a site from scratch?
Niche and keyword research
We study the search results of the niche, the sites that hold them and the queries people type. The queries are cleaned, grouped by intent and assigned to future pages before any layout is drawn.
Structure and URL scheme
From the keyword map we draw the tree of sections and page types and write the rule for addresses at each level. The structure contains the pages for launch and the pages planned for later, so the site can grow without a change of addresses.
Exclusive design
The studio’s own designer draws the site for your project: page layouts for desktop and mobile screens, the set of interface elements and the styles. The layouts follow the approved structure, and you approve them before development starts.
Custom development
We choose the platform for the task: Laravel, MODX, WordPress, OpenCart, Tilda or plain HTML, other and custom systems on request. The reasons for the choice are given in writing: who will edit the content, which functions are needed, how the site will grow. Page templates are coded with clean markup, structured data and fast loading.
Texts for the launch pages
Our authors write the texts from briefs based on the keyword map: the intent, the questions the text must answer and the structure by sections. Titles, descriptions and headings are prepared together with the texts. You check the facts about your product.
Launch checklist and indexing
Before launch we go through a checklist: redirects from old addresses if the domain had a site before, robots.txt, the sitemap, canonical addresses, status codes, forms, analytics and Google Search Console. After launch we submit the sitemap and track how the pages enter the index.
What do you get with a site built from scratch?
- A working site on your domain and hosting, with the code in a repository that belongs to you.
- A keyword map and a site structure with a URL scheme, including the pages planned for later stages.
- Design source files: page layouts for desktop and mobile screens and the set of interface elements.
- Texts, titles and descriptions for the launch pages, written from briefs and checked by you for facts.
- A completed launch checklist and documentation: accesses, deployment, backups and instructions for editing content.
When is a site built from scratch needed?
- A new business or a new project is starting, and there is no site yet.
- The current site is easier to replace than to repair: an outdated platform, no mobile version, a structure that cannot grow.
- A project needs a separate site for a new market, a new brand or a new product line.
- The current site stands on a ready-made template, and you need a design and code that can be changed without limits.
Frequently asked questions
How do you choose the platform for a new site?
The platform for a new site is chosen by the task: the type of site, the people who will edit the content, the functions and integrations needed and the plans for growth. We build on Laravel, MODX, WordPress, OpenCart, Tilda and plain HTML, and take other and custom systems on request. The choice and its reasons are written down before development begins.
How long does it take to build a site from scratch?
The time needed to build a site from scratch depends on the number of page types, the functions and the volume of texts, so we name the deadline after the brief and the research. After launch, steady growth in positions and traffic usually takes three to six months, longer in gambling and medical topics.
What if we already have a domain, a logo or texts?
Existing materials go into the work after a check. We look at the history of the domain in the Wayback Machine and in link indexes such as Ahrefs and Majestic, build the logo and the brand colours into the design, and compare the existing texts with the keyword map. Texts that match a page are edited, and the rest are rewritten.
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