Promotion under one plan: technical SEO, content and links together
Promotion under one plan is the part of full site management in which Best Boost Partners schedules technical SEO, content and links together, so that the three directions do not contradict each other. New pages receive their texts and their links in the same period, and the anchor plan follows the page map. The work suits sites where SEO, texts and links are now ordered from different contractors. You receive one plan for the period, a page map, an anchor plan and one report for all directions.
What exactly do we do in promotion under one plan?
One page map
The plan rests on one table: every page of the site, its query cluster, its state (exists, to be created, to be rewritten) and its priority. Technical tasks, text briefs and links all refer to the rows of this table.
Technical SEO in the schedule
Fixes from the audit are placed in the plan by priority and by dependence. A section is first opened for indexing and given correct canonical addresses, and only then receives texts and links. First technical fixes usually show within a few weeks.
Content tied to pages
Texts are written for the pages named in the plan for the period, from briefs based on the keyword map. A new page is published with its text, title, description and internal links at once, so the page does not stand empty in the index.
Links in the same period
Links are placed to the pages that were published or updated in the period. We do not order links to pages that are closed from indexing, redirected or due for removal. Each platform is checked before placement, and each link is entered in the link register.
Anchor plan matched to the page map
The anchor plan is built from the page map. Each target page gets its shares of brand anchors, bare addresses and query anchors, and the query anchors come from the cluster of that page. Two pages do not receive the same query anchor, so links do not make pages compete with each other.
One report
One report shows the tasks of all three directions for the period next to the data: indexing, positions for the agreed query groups and organic traffic from Google Search Console and analytics. The report names the tasks that move to the next period and the reason for each move.
What do you get from promotion under one plan?
- A promotion plan for the period: technical tasks, texts and links by page, with priorities and checkpoints.
- A page map: a table of pages with their query clusters, states and priorities.
- An anchor plan in which each target page has its list of anchors and their shares.
- A link register: the platform, the target page, the anchor, the date and the state of every placed link.
- One regular report for technical SEO, content and links with the data of Google Search Console and analytics.
When is promotion under one plan needed?
- SEO, texts and links are ordered from different contractors, and each contractor works to a plan of its own.
- Links are bought to pages with thin texts or technical errors, and the spending brings no visible change.
- New pages are published without texts or internal links and stay outside the index for a long time.
- Several contractors send several reports, and the reports cannot be put together into one view of the site.
Frequently asked questions
How is the budget split between technical SEO, content and links?
The split of the budget depends on the state of the site found by the audit. A site with technical errors gets a larger share for fixes at the start, and a site with a sound base and few pages gets a larger share for content. The split is written in the plan for the period and reviewed at each checkpoint.
When do the results of promotion under one plan appear?
First technical fixes usually show within a few weeks. Steady growth in positions and traffic usually takes three to six months, longer in gambling and medical topics. Best Boost Partners does not guarantee top positions, and the report shows what was done and how the site responded.
What is the risk of the links placed under the plan?
Link buying carries search-engine risk: a search engine can ignore bought links or lower the positions of a site with an unnatural link profile. We reduce the risk by checking each platform before placement, keeping the pace of new links even and limiting the share of query anchors. Every link is entered in the link register, so the profile can be reviewed at any time.
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